In order to register as a survey participant, we require your personal information (in particular: name, surname, email address, street, postcode, place, date of birth and password), and a selection of socio-demographic information (such as sex, size of the town or city, household size, etc.). Furthermore, you disclose additional information relating to your participation in survey projects. We will primarily contact you via your email address.
3.a) Purpose, agreement, processing
3.a.1) Registration, master data
For registering on our online panel, the following personal information necessary for the registration process is requested and entered by you:
| Personal data |
Name, surname, sex, email address, language |
| Address data |
Street and house number, postcode, place, country |
| Socio-demographic data |
Date of birth, family status, number of children, household size, education, professional status, industry, household net income, car ownership, mobile provider (optional), region/state, size of city or town |
| Account management data |
Secret answer, password, mobile phone number, recruiter |
| Technical data |
IP address, device, browser/OS |
The data processing consists of making a selection for the participation and evaluation of the socio-demographical characteristics for online market research projects, rather than making available the management of Marketagent user accounts, and in providing the necessary safety measures based on the performance of the contractual obligations between Marketagent.com online reSEARCH GmbH and the panellist (= survey participant) (Art. 6 (1) lit. b of the GDPR).
3.a.2) Participation in surveys
When conducting online market research projects, any personal information, including socio-demographic characteristics, personal estimations and opinions in particular, is accumulated in the evaluations and results, which means that the processed data is anonymized accordingly, making it impossible to be traced back to an individual. Accordingly, this isn’t personal information any longer and the GDPR provisions do not apply. The data is collected in the questionnaires though respondents’ input and through the additional calculation of metadata (questionnaire length, Geo-location and browser/OS information). Data processing for the purpose of compiling evaluations and the management of questionnaire data is performed based on the fulfilment of the contractual obligations between Marketagent.com online reSEARCH GmbH and the panellist (= survey participant) (Art. 6 (1) lit. b of the GDPR).
Complement for Californian citizens: Results of the surveys you participated in will not be erased because you are provided with certain financial incentives as permitted by the CCPA.
3.a.3) Exchange platform
The Marketagent exchange platform provides various options for exchanging bonus points acquired using Marketagent services. When performing an exchange, you must enter the information listed below, which we’ll process and, if this is necessary for completing the exchange process, forward to our exchange partner or the bank institute performing the transaction.
| Exchange bank |
Recipient data (name, IBAN) for the executing bank |
| Paypal |
paypal–Account: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg |
| Skrill/Moneybookers |
Moneybookers/Skrill-Account: Skrill Limited, 25 Canada Square, London E14 5LQ, England (company number 04260907) - UK |
For the contractual performance of our obligations, the transfer of data to the exchange partner is necessary (Art. 6 (1) lit. b of the GDPR). Moreover, we are bound in such cases to keep the data until the expiry of the retention period (7 years) under the tax law (Art. 6 (1) lit. f of the GDPR) and, correspondingly, it may be necessary to transfer the information to the tax authorities, as well as tax consultancy firms or auditing companies.
3.a.4) Deletion
Any information collected within this context is stored for the duration of your panel membership in our systems and permanently deleted by Marketagent when you leave the panel. In case of statutory obligations, and particularly in case of administrative proceedings, the deletion period extends until the proceedings are completed, i.e. until our legal obligation ceases to exist.
3.b) Transfer
In principle, Marketagent does not transfer your personal information, with the exception of contractual processors selected by Marketagent. In that respect, Marketagent guarantees that the same data protection levels are observed by and in accordance with the agreements entered into with the data processors. All exceptions are explicitly listed below:
| Web analysis |
See Item 4 — Cookies, web analysis, Google Inc. tracking technology |
| Exchange platform partners |
For performing exchange processes see Item 3.a.3 — Exchange platform |
| zopim |
Plug-in with a chat feature for sending support requests to Marketagent |
| Cint – Panel management for participating in international market and opinion research projects |
Our partner Cint only receives a socio-demographic dataset in pseudonymized form; inferring personal information is not possible; Cint AB, Luntmakargatan 18, SE-111 37 Stockholm, Sweden |
| Geocoding with Bing Maps |
Geocoding of user record via Bing Maps Rest API (https://spatial.virtualearth.net) |
| Sovendus Select (Sovendus GmbH) |
Special offers from Sovendus GmbH: To select a special offer that is currently of interest to you regionally, we transmit your year of birth, country, hash value of the email address, and your IP address in pseudonymized and encrypted form to Sovendus GmbH, Hermann-Veit-Str. 6, 76135 Karlsruhe (Sovendus) (Art. 6 (1) (f) GDPR). The pseudonymized hash value of the email address is also used to consider any objection you may have made to advertising from Sovendus (Art. 21 (3) and Art. 6 (1) (c) GDPR). The IP address is used by Sovendus exclusively for data security purposes and is generally anonymized after seven days (Art. 6 (1) (f) GDPR).
If necessary for the respective special offer, when you click on the special offer, your email address will be transmitted to Sovendus in encrypted form to prepare the personalized request for the special offer from the product provider (Art. 6 (1) (b) and (f) GDPR). For further information on how Sovendus processes your data, please refer to the online privacy policy at Sovendus - Datenschutz |
| Playtime (adjoe GmbH) |
Playtime (adjoe) is a third-party feature that is integrated within our app. Playtime allows users to earn in-app currency by playing third-party games. Playtime collects application usage data from the users devices in order to verify a game-task is completed. The processing of the data via system messages, is necessary to recommend third-pary offers that match the users' interests, make the installation of the app available in Playtime, and calculate the bonuses acquired as a result of users' use of the corresponding apps.
For more information, please refer to Playtime (adjoe) Data Privacy. |
| Google Custom List (GCL) & Google Ads |
We use the Google Customer Match service, offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). As part of this service, we upload the email addresses you provided to us during registration or use of our services in encrypted form to the Google Ads system as customer lists. Google uses this data to show you personalized advertising within Google services (e.g., in Google Search, on YouTube, or in your Gmail inbox) – provided you have a Google Account and have activated the corresponding advertising settings.
The processing is carried out exclusively on the basis of your consent in accordance with Art. 6 (1) (a) GDPR, which you gave during registration or by agreeing to these data protection rules. Participation in the Customer Match process therefore only takes place with your prior consent.
Google also processes the data in the USA. In this case, we have concluded the European Commission's standard contractual clauses with Google to ensure an appropriate level of data protection.
You can revoke your consent at any time with future effect. The legality of the processing carried out up to the time of revocation remains unaffected.
Further information on data processing by Google in connection with Customer Match can be found here: Data Privacy |
3.c) Newsletter
With your consent, we will send our newsletter to your email inbox. You may give your consent during the registration process, however this is not mandatory for Marketagent panel membership. You may unsubscribe from our newsletter mailing list at any time by disabling the newsletter subscription in the member area, via the “unsubscribe” feature in the newsletter, or by simply writing to the email address indicated in the imprint, or contacting us using one of the options in Item III — Contact, Data protection authority.
